LENA STEINHAUER
MICRO CAFE BERLIN
As part of a self-initiated project, I developed the café’s corporate identity, including the full visual system and its application across various print materials.
The name micro derives from the café’s former name, Café µ. The rebranding aimed to retain a sense of familiarity while introducing a clearer and more contemporary visual language.
Centered on reduction and clarity, the concept is expressed through a minimalist logomark, soft typography, and a warm grey-yellow color palette that conveys approachability and warmth.
The system was applied to various touchpoints including signage, menu boards, loyalty cards, and business cards.
Designed to scale from micro to macro, the identity works consistently across sizes while maintaining its calm and welcoming tone.
Photos: Kfir Harbi / www.kfirharbi.com