LENA STEINHAUER
ABOUT
ALWAYS CREATING, ALWAYS LEARNING.
Hi there! My name is Lena, I’m raised in Berlin, and I love to be creative. I’ve always been fascinated by form, colour and meaning.
I am a Berlin-based communication designer specializing in branding and corporate design. I develope visual identities that are both strategically grounded and emotionally resonant. For me, design is about making stories visually tangible and giving brands a unique face through clarity and recognition.
My experience in in-house design and freelance projects for the fashion and gastronomy sectors has sharpened my core strength: the consistent evolution of brands across all media – from print and packaging to digital applications. I work in a structured manner with a keen eye for detail and precision.
Complementing my digital work, I bridge the gap to traditional craftsmanship through textile and print design. By creating hand-painted bleach designs on textiles, I fully embrace my creative freedom. This passion for the haptic, the attention to detail, and the direct interaction with people while selling my pieces greatly enrich my perspective as a designer.
I’m open to collaborations, freelance projects, and part-time positions.
Currently living and working in Berlin.
If you’d like to collaborate or just want to say hi, feel free to reach out via the contact form on this website or give me a call: +491794308814.
Let’s make something beautiful together!
I am a Berlin-based communication designer specializing in branding and corporate design. I develope visual identities that are both strategically grounded and emotionally resonant. For me, design is about making stories visually tangible and giving brands a unique face through clarity and recognition.
My experience in in-house design and freelance projects for the fashion and gastronomy sectors has sharpened my core strength: the consistent evolution of brands across all media – from print and packaging to digital applications. I work in a structured manner with a keen eye for detail and precision.
Complementing my digital work, I bridge the gap to traditional craftsmanship through textile and print design. By creating hand-painted bleach designs on textiles, I fully embrace my creative freedom. This passion for the haptic, the attention to detail, and the direct interaction with people while selling my pieces greatly enrich my perspective as a designer.
I’m open to collaborations, freelance projects, and part-time positions.
Currently living and working in Berlin.
If you’d like to collaborate or just want to say hi, feel free to reach out via the contact form on this website or give me a call: +491794308814.
Let’s make something beautiful together!
SKILLS
HARD SKILLS
Illustrator
InDesign
Photoshop
AfterEffects
Figma
MS Office
Procreate
AI-Tools (Gemini & Chat GPT)
Illustration/Drawing
Branding & Visual Identity
English
German (mother tongue)
InDesign
Photoshop
AfterEffects
Figma
MS Office
Procreate
AI-Tools (Gemini & Chat GPT)
Illustration/Drawing
Branding & Visual Identity
English
German (mother tongue)
Concept development, typography, colour, layout
SOFT SKILLS
Fast learner with strong adaptability
Reliable and deadline-oriented
Resopnsible and detail-focused
Reliable and deadline-oriented
Resopnsible and detail-focused
Teamplayer with good communication skills
Efficient and structured workflow
Curious, open-minded and eager to learn
Efficient and structured workflow
Curious, open-minded and eager to learn
CREATIVE STRENGHTS
Cross-disciplinary mindset (Design - Art - Craft)
Conceptual thinking and visual storytelling
Balancing precision and creative intuition
Cross-disciplinary mindset (Design - Art - Craft)
Conceptual thinking and visual storytelling
Balancing precision and creative intuition
VITA
July 2025 - present
January 2024 - July 2025
October 2020 - September 2025
October 2017 - September 2019
July 2016
January 2024 - July 2025
October 2020 - September 2025
October 2017 - September 2019
July 2016
individual projects
working student in Corporate Design at PD - Berater der öffentlichen Hand GmbH
Study of Communication Design B.A. at University of Applied Sciences Potsdam, Germany (FH Potsdam)
Study of Architecture B.A. at TU Berlin, Germany
German university entrance qualification (Abitur), Berlin
working student in Corporate Design at PD - Berater der öffentlichen Hand GmbH
Study of Communication Design B.A. at University of Applied Sciences Potsdam, Germany (FH Potsdam)
Study of Architecture B.A. at TU Berlin, Germany
German university entrance qualification (Abitur), Berlin