ABOUT
ALWAYS CREATING, ALWAYS LEARNING.
Hi there! My name is Lena, I’m raised in Berlin, and I love to be creative. I’ve always been fascinated by form, colour and meaning.
In July 2025, I completed my Bachelor’s degree in Communication Design at the University of Applied Sciences Potsdam (FH Potsdam). Over the past two years, I’ve worked on both in-house corporate design and freelance projects.
My focus lies in branding and corporate design – developing visual identities that are both strategically grounded and emotionally resonant. For me, design means solving problems and making stories visually tangible. I love giving brands a face that creates clarity and recognition.
Beyond my studies, I also pursue artistic work, which sharpens my sense of composition, material, and expression.
I’m open to collaborations, freelance projects, and part-time positions.
Currently living and working in Berlin.
If you’d like to collaborate or just want to say hi, feel free to reach out via the contact form on this website or send a mail to: lena.steinhauer@mail.de
Let’s make something beautiful together!
My focus lies in branding and corporate design – developing visual identities that are both strategically grounded and emotionally resonant. For me, design means solving problems and making stories visually tangible. I love giving brands a face that creates clarity and recognition.
Beyond my studies, I also pursue artistic work, which sharpens my sense of composition, material, and expression.
I’m open to collaborations, freelance projects, and part-time positions.
Currently living and working in Berlin.
If you’d like to collaborate or just want to say hi, feel free to reach out via the contact form on this website or send a mail to: lena.steinhauer@mail.de
Let’s make something beautiful together!
SKILLS
HARD SKILLS
Illustrator
InDesign
Photoshop
AfterEffects
Figma
Procreate
Illustration/Drawing
Branding & Visual Identity
English
German (mother tongue)
InDesign
Photoshop
AfterEffects
Figma
Procreate
Illustration/Drawing
Branding & Visual Identity
English
German (mother tongue)
Concept development, typography, colour, layout
SOFT SKILLS
Fast learner with strong adaptability
Reliable and deadline-oriented
Resopnsible and detail-focused
Reliable and deadline-oriented
Resopnsible and detail-focused
Teamplayer with good communication skills
Efficient and structured workflow
Curious, open-minded and eager to learn
Efficient and structured workflow
Curious, open-minded and eager to learn
CREATIVE STRENGHTS
Cross-disciplinary mindset (Design - Art - Craft)
Conceptual thinking and visual storytelling
Balancing precision and creative intuition
Cross-disciplinary mindset (Design - Art - Craft)
Conceptual thinking and visual storytelling
Balancing precision and creative intuition
VITA
July 2025 - present
January 2024 - July 2025
October 2020 - September 2025
October 2017 - September 2019
July 2016
January 2024 - July 2025
October 2020 - September 2025
October 2017 - September 2019
July 2016
individual projects
working student in Corporate Design at PD - Berater der öffentlichen Hand GmbH
Study of Communication Design B.A. at University of Applied Sciences Potsdam, Germany (FH Potsdam)
Study of Architecture B.A. at TU Berlin, Germany
German university entrance qualification (Abitur), Berlin
working student in Corporate Design at PD - Berater der öffentlichen Hand GmbH
Study of Communication Design B.A. at University of Applied Sciences Potsdam, Germany (FH Potsdam)
Study of Architecture B.A. at TU Berlin, Germany
German university entrance qualification (Abitur), Berlin