LENA STEINHAUER

DAKITU
DESIGN




My bachelor’s project on authentic brand development is a collaboration with the label DAKITU. Working within a low-budget, high-impact framework, I explored ways to translate the essence of independent craftsmanship into a consistent visual identity.

The concept explores how design can communicate authenticity through reduction and material sensitivity. Applications include logo, print, and digital design. The process involved close collaboration with the artist, balancing artistic intuition with design rationale. The outcome is a coherent visual system that reflects the handcrafted, grounded aesthetic of the label.


2025 Lena Steinhauer